The Marketpon blog
Research beats
guessing.
How to read what actually works on social, study the posts that beat their own normal, and hand better evidence to your AI.
How to Find a Creator’s Outlier Posts (and Why Top-Posts Lists Lie)
Sorting a profile by likes tells you which posts are oldest and which accounts are biggest. It rarely tells you what worked. Outliers do.
Read the article →Give Your AI Better Social Research: A Workflow That Beats Blank Prompts
Asking an AI “what should I post?” gets generic answers. Feed it counted examples from your niche instead. A practical workflow with prompts.
Compare Social Media Profiles Side by Side Without a Spreadsheet
Follower counts don’t tell you who is winning. Engagement per 1K followers, outliers and format mix do. How to compare three profiles properly.